Breathe Create Wins Gold for Consumer Electronics Permanent Display at Shop! Retail Marketing Awards


Create a single, premium, zone within JB Hi-Fi Group stores, showcasing certified laptops from various OEM partners. 


1. Increase awareness of high-performance PC technology.
2. Drive sales uplift of certified laptops with an ASP above $1,200.00.


Creating a single, designated space in store to showcase accredited laptops from all OEM partners represented a new retail marketing direction. Australia was the first country to test a retail rollout of this PC-compare strategy.

The design solution was conceived to:

Attract: A unique custom-designed dynamic lightbox with engaging background lighting motion effects attracted shoppers to the performance zone. The premium table overlay stood out from the store background, defining the zone as a special area of interest.

Engage: The lightbox program engaged the shopper, progressively revealing and reinforcing the key messaging. The use of premium material and engaging lighting technology set thezone apart and inspired the shopper to explore the range of performance laptops being showcased.

Boost Sales: The concentration of certified laptop devices from all OEM partners within a single, easily identifiable performance zone resolved the issue of scattered device locations, enabled maximum shopper engagement and awareness of technology and led to a surge in uptake of these certified devices.


JB Hi-Fi Group senior management overwhelmingly accepted the Premium Zone. In addition, all OEM partners are fully onboard with the new retail marketing strategy.

We are thrilled with the results for our client and honoured to be recognised by our industry with GOLD in the Consumer Electronics Permanent Display category at the Shop! Retail Marketing Awards.

If your brand needs a retail display solution that gets results, Breathe Create is your winning team.  Contact us today for your upcoming project; email Paul

You breathe. We create.